How to Profit From Pokémon and Comic-Con

| Tim Calpin

With over ten million downloads to date and an average usage time of 43 minutes, Nintendo’s Pokémon Go game is perched at the pinnacle of pop culture. While we can’t always see the future, we can prepare for it. And we can certainly capitalize on it when it becomes our present. Here are a few primary ways to foresee and take advantage of social phenomena such as Pokémon Go and Comic-Con.