5 Ways to Use Consumer Behavioral Insights

| Katie Hrdy

Most retailers would agree that consumers are the foundation of their overall strategy. If that’s the case, then understanding online behavior is critical for any ecommerce site. If you’re not currently using behavioral data or unsure if you’re using it to its full potential, use this list to get you started.

Apple, Apple Pay, ecommerce, mobile payments, omnichannel, mobile wallet, Google Wallet, iOS 8.1, iOS, iPhone, iPhone 6

Black Friday Mobile Survey Unwraps Consumer Shopping Behaviors

| MCM Staff

Survey Analytics and Ipsos Loyalty conducted a mobile consumer shopping survey to capture customer experience in real-time on Black Friday. While survey findings show 64% of respondents were satisfied with their Black Friday shopping experience, too much holiday cheer left an overwhelmed 66% concerned about their safety while shopping for the best deals.