Customer data maintenance can keep efforts on track by ensuring that marketers have the best, most relevant information to drive decision making. For marketers looking to deliver big results in 2021, here are three ways data maintenance can support their efforts.
Consider the issues caused by poor address data: Failed deliveries and marketing promotions sent via mail, creating hefty fees with no return on investment. While these issued are critical in their own right, the missed opportunities can cascade. Bad customer data can also negatively affect the customer relationship.
Visa is warning ecommerce merchants about a new JavaScript skimmer targeting customer data entered at the point-of-sale (POS) in payment forms on sellers’ websites. Pipka is able to remove itself from the HTML code after it is successfully executed, thereby avoiding detection. Visa is giving merchants a list of mitigation measures.
Retailers that engage and deliver using unique data-driven digital engagement strategies are more likely to forge deeper connections with consumers and drive more value and sales. Here’s why tapping into real-time social media activity can ignite consumer passion and interest, make consumers feel connected to the brand and help create your own super fans.
RadioShack has reached a deal with 38 state attorneys general in which it agreed to destroy most of the data on 117 million customers it was looking to sell to pay off creditors.
The RadioShack case highlights the need to create a “Nature Conservancy” of sorts to protect consumer data when a bankrupt company’s assets are sold.