What sets Gen Z consumers apart from the rest? Plenty. For starters, they have different preferences on loyalty, products and payment methods. Here’s how you should evolve your strategies to capture more insights about — and optimize for — the Gen Z customer experience during the current post-holiday sales period and beyond?
How do you create a positive delivery experience that offers consumers the choice they crave, translating your last mile delivery process into repeat purchases and brand loyalty? Retailers in the know are focusing on delivery segmentation to differentiate themselves, crafting customer delivery personas to inform their last mile deliveries.
Walmart is adding its in-home delivery service an option for Walmart+ subscribers, making it easier for them to access the service through a single registration as it expands to new markets. Amazon for its part is giving Prime members a year of free GrubHub deliveries, while getting an option for a 2% stake in the company.
Office Depot Inc. announces major redesign of mobile app with a focus on personalization and convenience for the customer. See what the retailer is doing to enhance the experience.
Convenience is continuing as a key driver in loyalty for most customers. With busier schedules and comfort with ecommerce, customers are choosing those brands who provide convenience in the way … Continue Reading →