A new global study by IBM found that 61% of CPGs and retailers are purposefully aligning sustainability and operational goals: 77% said sustainability investments will accelerate business growth. Luq Niazi, a global managing partner at IBM Consulting, talks about how companies are allocating resources for sustainability, and how to communicate your efforts to consumers without greenwashing.
The world’s top brands have started investing in digital trade promotion and are eager to partner with merchants that can run hyper-personalized, data-based marketing campaigns to promote their products. Leveraging the right technology will be key in acting swiftly on this important trend.
How can retailers and CPG brands ensure successful collaboration to boost profits, protect margins and adapt to the digital landscape? Use these best practices in agreement lifecycle management to create an ecosystem based on trust and ongoing communication.
Brands now have little choice but to build marketing and advertising initiatives around first-party data that consumers freely opt to share. But there are rules – and I’m not referring to GDPR, CCPA, CPRA or any other privacy law. The rules center on establishing trust.
Boxed, a seller of subscription bulk CPG items through its automated facilities that competes with Costco, BJ’s Wholesale and Sam’s Club, is expanding into fresh, on-demand grocery delivery with the acquisition of New York-based MaxDelivery. The company plans to leverage MaxDelivery’s high AOV model into other markets in 2022.
Fintech startup SKUx is looking to create a new category of digital payment to address rampant fraud in online coupons, offers and promotions by using a distributed public ledger system to create serialized, one-time payments that can be tracked and traced.
Long before DTCs and DNVBs rode social, mobile, and ecommerce to steal mindshare and market share, the earliest, largest CPG brands were built with broad reach on television. Ever since, a digital divide has separated winners and losers. Now, with streaming hot, TV has joined the upstarts in the CPG digital marketers’ basket.
Ecommerce technology provider Stackline has received $130 million in funding from UK-based private equity firm TA Associates, on top of a $50 million investment from Goldman Sachs’ growth equity team in November, using it to create new products, pursue foreign markets and look ahead to an IPO.
A little over 50 years ago, retail leaders came together and transformed the global economy forever by developing the Global Trade Item Number (GTIN), a numerical code uniquely identifying every single product and the core of the barcode. Here’s a bit of the history of the barcode, and where the technology is going.
While many CPG marketers now account for major consumer behavior shifts, the most successful seek to better understand and respond to trends in the context of their own product mix. Now a channel-agnostic approach to interpreting market signals most relevant to their own product mix is fueling smarter marketing decisions.