Retailers Take Note: The New Marketing Stack is Heating up the Cloud Wars

| Buck Webb

A common theme connected the Amazon, Microsoft and Google earnings reports last quarter: major growth in cloud revenue. Amazon Web Services (AWS) brought in $5.11 billion in revenue in the fourth quarter; Microsoft Azure revenue is up 98%; and Google, while still growing in the sector, says its cloud now brings in $1 billion per quarter. Here is a look at what the future may hold for the marketing cloud stack.

Neiman Marcus Prepares for the Customer of the Future

| Daniela Forte

Neiman Marcus told attendees at eTail West that the focus in 2018 is on making innovation part of its DNA as it seeks new, creative ways to connect the online and in-store experience for its upscale customers. The common denominator in all of the innovation is bringing digital to the forefront of the business.

Winning Customer Care

CRM Solutions: Customer Expectations and Today’s Solutions

| Tatsiana Levdikova

Business management is a compelling task that all companies’ owners are to solve. Be it a small, middle-sized or large company, its managers and employees will have to handle multiple tasks and address a bevy of problems. Here is what you need to know about finding the perfect CRM solution to meet your needs.

Unlocking the Value from Your CRM Data

| Daniela Forte

Marketers have access to a valuable asset that can positively impact the customer experience and ad targeting. This infographic by Signal, shows how CRM data provides marketers the opportunity to shift to one-to-one marketing at a massive scale. Find out how to unlock the value of CRM data.

Winning Customer Care

Turning CRM Ideas Into Action

| Scott McLaren

You’ve got ideas about how to make your customer relationships as beneficial as possible. Your CRM ideas are simple, they speak to your customer base, and they validate your customers’ choice to use your business. If only you could make them a reality.