For one thing, online shopping in China is a much bigger deal than it is in the West, as Singles Day sales volumes show. Yet unlike their counterparts in more mature economies, China’s increasingly affluent consumers are fairly new to e-tail. Here are seven key differences between Chinese and Western consumers.
It goes without saying that the cross-border ability to reach billions of consumers around the world presents a tremendous opportunity for businesses. However, retailers are faced with pitfalls in the payment process, resulting in more abandoned carts than ever. Here is how retailers looking to go cross-border with their business can avoid these payment headaches in the shopping cart.