free shipping, ecommerce fulfillment, Pitney Bowes, same-day delivery, consumer survey, holiday shopping season, 2015 holiday shopping

Retailers Personalize the Cross-Channel Approach This Holiday Season

| Daniela Forte

With the official beginning of the holiday season upon us, the heads of two retail companies discussed what they’re doing to provide their customers with a personalized, cross-channel approach. Here is what they had to say about the holiday season and what it will mean for each of their companies.

The State of the (Retail) Nation

| Berkley Bowen

Whether a brand is targeting the frugal fannies or the luxury shoppers of the world there are some lessons that apply across industries and audiences today. Here are several important tips to remember when it comes to attracting today’s consumer.

Omnichannel, omnichannel fulfillment, omnichannel retail, omnichannel operations, ecommerce, retail ecommerce, Amazon, Amazon.com

Navigating the Bumpy Road to Cross-Channel Attribution

| Arthur Schopp

Cross-channel attribution continues to be a hot topic, and while retailers and vendors alike are eager to talk about it, it seems there are still as many questions and challenges as there are answers. Here are some tips marketers can use the cross-channel attribution to their advantage.