How Lane Bryant Puts the Customer First at Every Touchpoint

| Daniela Forte

Putting the customer at the center of everything a brand does is vital to success in retail and ecommerce. In the latest MCMCommerceChat podcast, Bruce Pullens, Director of Customer Strategy and Insights for Lane Bryant, discusses why a customer-centric approach is critical and what it looks like within his company. Listen to what Pullens has to say about how retailers can achieve this.

3 Ways Retailers Can Leverage AI to Improve CX

| David Keane

The retail industry is undergoing a period of dramatic change due to the rise of digital commerce and consumer services. By leveraging AI technology, retailers can empower their associates with content and tools to create a more personalized shopping experience, which ultimately drives sales and increases customer loyalty. Here are three ways retailers can leverage AI to improve CX.

The Top 6 Innovations in Online Customer Experience

| Ohad Rozen

Customer experience is the new frontier of business differentiation. Eighty-nine percent predicted that by 2016, they will separate themselves from their competition on the basis of customer experience—more so than product and service Here are six top innovations that will benefit retailers.

Technology Allowing Brands to Survive, Thrive Amidst Disruption

| Daniela Forte

Doomsday predictions of a “retail apocalypse” notwithstanding, industry disruptions including thousands of store closings and many bankruptcy filings provide opportunities for brands to grow their customer relationships, according to a new study from Deloitte Digital and Salesforce. See what types of disruptions are paving the way for a retail renaissance.

How Web and Mobile Come Together in the Customer Journey

| Bart Mroz

The rise of ecommerce has led to the creation of millions of online shops, and many brick-and-mortar stores are taking a cue from those success stories and expanding their online presence. These are a few ideas to help you connect the ecommerce dots across multiple platforms.

How Chubbies Built a Customer Community

| Daniela Forte

Building a community came naturally for casual men’s shorts and apparel brand Chubbies, as it’s the approach the company has taken from the very beginning. Here is what Chubbies is doing to build a community for its brand.

Crock-Pot Comes Under Fire for No Reason

| Daniela Forte

Slow cooker brand Crock-Pot came under fire last week as fans anxiously watched a gut-wrenching episode of “This is Us” where its lead actor is destined to perish in a fire started by the Crock-Pot. See what fans of the show said on social media and how the brand handled the situation.

4 Key Takeaways from NRF 2018

| Georgina Nelson

This year’s Big Show had retailers buzzing about new products, partners and acquisitions. Following a show of this size and scope, it can be difficult to sift through the noise and figure out which takeaways to apply to your own business operations. Here is a look back at NRF 2018 and what retailers can expect in the year ahead.