Putting the customer at the center of everything a brand does is vital to success in retail and ecommerce. In the latest MCMCommerceChat podcast, Bruce Pullens, Director of Customer Strategy and Insights for Lane Bryant, discusses why a customer-centric approach is critical and what it looks like within his company. Listen to what Pullens has to say about how retailers can achieve this.
The retail industry is undergoing a period of dramatic change due to the rise of digital commerce and consumer services. By leveraging AI technology, retailers can empower their associates with content and tools to create a more personalized shopping experience, which ultimately drives sales and increases customer loyalty. Here are three ways retailers can leverage AI to improve CX.
Doomsday predictions of a “retail apocalypse” notwithstanding, industry disruptions including thousands of store closings and many bankruptcy filings provide opportunities for brands to grow their customer relationships, according to a new study from Deloitte Digital and Salesforce. See what types of disruptions are paving the way for a retail renaissance.
This year’s Big Show had retailers buzzing about new products, partners and acquisitions. Following a show of this size and scope, it can be difficult to sift through the noise and figure out which takeaways to apply to your own business operations. Here is a look back at NRF 2018 and what retailers can expect in the year ahead.