omnishoppers mobile in store

How the Store Experience is Influenced by Ecommerce

| Frank Kouretas

More than ever, retailers need to focus on improving their in-store shopping experiences and leverage technology to create a seamless customer journey. From product information and navigation to personalization, here are some ways ecommerce is influencing the kinds of store experience that customers are looking for.

2019 Ushers in Next Wave of Catering to Empowered Consumers

| Matt Field

Throughout 2018, retailers focused on providing creative, interactive and friction-free shopping experiences for customers. In 2019, you can expect this evolution to accelerate, with personalization and obsessive customer focus at the heart, and new influencer marketing catering to a more individualized consumer experience.

3 Strategies to Better Serve Millennial Shoppers

| Ed Chater

Serving your millennial customers isn’t always easy as this generation uses multiple devices during their online routine, and their expectations are high. Here are three strategies to better serve millennials no matter which device or channel they use.