Customer Loyalty Depends on Perfecting Your Customer Data

| Lane Hartman

When an existing customer reaches out to a company, how does their interaction start? Are they treated as an old friend with a known history, or do they need to start from square one each time they interact with the business? Here is how to get readily accessible data to enhance your customer loyalty.

Why Brands Have a Gen Z Loyalty Problem

| Ed Burek

When it comes to Gen Z, brands have a loyalty problem. According to National Retail Federation, only 36% of Gen Z feel a strong connection or loyalty to a brand. Here is why Gen-Z customers can be the hardest to please and what retailers need to do to keep them coming back.

Customer Loyalty: Key Considerations for Retailers

| Brian Elliott

Customer loyalty remains a panacea that retailers are all seeking. Every retailer wants consumers to consistently purchase from their business, rather than from their competitors’. Building and sustaining this loyalty is key to retaining customers over time and driving increased sales. Here are several ways to drive customer loyalty for your business.

8 Reasons to Keep Your Customers Loyal

| Rama Ramaswami

With so much emphasis on ROI these days, it can be easy to lose sight of just why you’re in business—to serve customers. Here are eight benefits that loyal customers bring to your business.

3 Ways Online Retailers Can Take Smart Risks

| Brigitte Donner

Today, retailers are coming up with new ways to differentiate themselves not just in price, but also in connecting with the consumer. Here are three ways retailers can take smart risks and increase their bottom line.

Kohl’s Using Technology to Transform the Customer Experience

| Mike O'Brien

Retailers need to focus less on the “shiny new objects” and instead focus on systems and solutions that actually move the needle, Ratnakar Lavu, Chief Technology Officer for Kohl’s said at NRF’s Big Show. See what tech tricks the company has up its sleeve, which are coming down the road and how they’re boosting loyalty and engagement.