4 Tips for a Successful Holiday Flash Sale

| Jeff Warren

Most retailers are acutely aware: November and December have nearly twice the revenue potential as any other month, and the momentum only continues to grow. Here is how retailers can make the most of holiday flash sales this year.

What “Pulp Fiction” Can Teach CMOs About Customer Experience

| Scott Horn

“Say digital – say it again – I dare you!” It’s not enough for businesses to simply embrace digital for customer service. To drive true digital ROI, they must deliver interactions that actually anticipate and understand customer needs. Here are some ways to go beyond just saying “digital” to creating true cross-channel engagement.