Consumers are getting better at navigating ecommerce on their own. But not every feature of customer care can or should be automated, leaving merchants to figure out where to lend hands-on support, and what to make self-service. An expert panel at Ecommerce Operations Summit 2019 provided 10 tips to help you navigate this issue.
The eldest Gen Z, the generational cohort following millennials, will turn 22 this year. Like all generational cohorts, they have attributes unique from those before them, but Gen Z does have a first: They’re true digital-natives. They have never known a world without the internet, smartphones, social media and Amazon. Here are the keys to creating a Gen Z-friendly email marketing strategy.
Collecting reviews doesn’t have to be complicated, and there are powerful benefits. Here are five tips to implement an effective feedback strategy that will help you hear the voices of your customers, harness that data, and add value to your business.
There’s no doubt that ratings and reviews play a significant role in the consumer purchase process. Find out what role they can play in your ecommerce strategy.
Ads and content drive web traffic, but what drives customers to your store? These 4 tips will help you keep up with them and build offline sales.