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Automating Ecommerce Product Data Flows With a PIM

| Cyril Dorogan

Effective ecommerce product data flows are crucial. From product descriptions to stock levels, they inform business strategies. However, as the volume and complexity of data grows, you must explore innovative solutions to manage it more effectively. A PIM system, integrated with your ERP, facilitates automated, accurate product data flow, improving operational efficiency and CX.

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The Future of Ecommerce Personalization is Context-Based

| Ofer Fryman

The traditional approach to personalized product recommendations will almost certainly miss the mark for customers and deliver weak business results. The true measure of effective personalization will be your ability to understand someone’s current contexts, and deliver exactly what they’re looking for in the moment of need.

MCM CommerceChat podcast

How Technology Enhances the Customer Experience

| Daniela Forte

In retail today, technology is playing a vital role to offer the best experience for customers. It has enabled retailers to personalize the relationship between the customer and the retailer. In our latest MCM CommerceChat podcast, Logan Crane, Vice President of Operations for Boll & Branch talks about how the brand has used technology to get a more centric view of the customer journey.

The Ultimate Guide to Mastering CX During the Back-to-School Shopping Rush

| Craig Reines

Back-to-school shopping season is in full swing, but thanks in part to Amazon Prime Day being pushed up nearly a month this year, millions of consumers have a head start as they prepare for a brand new academic year. Here are the top three considerations retailers should keep in mind to ensure satisfaction among all customers this back-to-school shopping season, from millennials to Gen X to in-store and mobile shoppers.

Winning Customer Care

The Transition from Customer Service to Strategic Sales

| Randy Nasson

When it comes to connecting with customers online, a number of multichannel and ecommerce retailers are still stuck in the “customer support” mindset; one that views contact with a customer as a necessary evil rather than an opportunity. Transforming an empty online store into a center for anticipating and addressing customer needs proactively and intelligently requires careful thought, planning and, in many cases, investment.

Winning Customer Care

4 Ways B2B Marketers Can Successfully Drive Customer Experience

| Kevin Akeroyd

Business customer expectations have been elevated. It’s about a customer experience where everything that goes into the process of buying a product or service matters. How can B2B marketers be successful at the customer experience? Here are four ways that B2B marketers can keep their customers coming back for more.