A recent study by RetailMeNot predicted that consumer spending is expected to increase between Black Friday and Cyber Monday compared to last year, and advised retailers to plan their kickoff promotions around a longer period than the traditional Cyber Weekend. Here are some other statistics the study revealed for the holiday season.
The holiday shopping season is the ecommerce version of the Boston Marathon’s Heartbreak Hill. It’s a season that will challenge retailers, stress them, push them to their limits and, many times, either make or break them. Here are three trends that will get you ready for the holiday shopping season.
Cyber Monday is one of the biggest online shopping days of the year, this holiday sits on a convergence of a series of trends- it’s the holiday season, stores offer low prices and companies release a lot of new products. However, shopping days as big as this does not need to only be during the holiday season. Retailers can have big sales throughout the year by taking advantage of several other trends they may not have thought of. Here is a list of events and trends you may want to think about to keep customers coming back long after the traditional holiday season.