Why More Data is Creating Problems for Marketers

| Daniela Forte

Data remains on the top of the list for many marketers, but is too much data creating more problems for marketers? This infographic by Bazaarvoice gives a detailed look at how to bridge the gap between expectation and reality.

How TechStyle Leverages Data Across Brands

| Daniela Forte

Data isn’t something TechStyle, the parent company of JustFab, ShoeDazzle, FabKids and Fabletics takes lightly. In fact, it’s a way of life across all of its brands. Here is how TechStyle leveraged the data across its brands.

Is Your Omnichannel Strategy Still One-Dimensional?

| Andrew Fegley

It’s no secret that there’s a disconnect between the way brands communicate with prospects across channels – and the way prospects actually want brands to communicate with them. Here are three ways to have a seamless omnichannel experience.

Why Ecommerce is Both a Burden and a Boon for Retailers

| Smadar Landau

Predictive analytics is increasingly being used to fine-tune marketing strategies by forecasting which products are most likely to be purchased by which customers, while also influencing buying behavior. It’s the power behind the suggestions of other items you may like when browsing or shopping online. Here’s how it can benefit your ecommerce business.

Loyalty Programs and Data Analytics

| Vinay Mony

Loyalty programs have been a win for many retailers, but today it seems that while some are utilizing it to the full potential, others consider it unnecessary. Take a look at how loyalty programs and data analytics are playing a role in the future of capturing the customer.

ecommerce fulfillment, shipping data, distribution data, Warehouse/Distribution Center, ecommerce shipping, direct-to-customer fulfillment

3 Tips to Embrace Customer Data All Year Long

| Kathy Menis

While holiday sales were just one benefit for increased online traffic, retailers can benefit all year long from the influx of customer data that occurs during the holiday season. Here are ways data will help retailers beyond peak season.