Customer data is at the heart of a data-driven consumer focused marketing strategy. Understanding the story behind the data begins by knowing your customer. This infographic by Navistone takes a look at why you should be focused on your customer data in order to give customers what they want.
Retailers of all sizes are using APIs to innovate faster, create custom solutions quickly and better serve their customers. So how can it help your business? Here are several ways that APIs could benefit your business.
Retail has always been a beast of its own. There is simply no room to make a misstep in the current retail environment. Here are five ways data improves retail experiences.
Cost savings play a major role in the IoT messaging of major software vendors. But in a recent survey, retailers valued IoT data analytics as a way to improve merchandising, not operations. See what is happening and what does IoT data analytics offer retailers.
PetSmart partnered with Cognizant to gain better insight into its customers and their pets that promises to create a better shopping experience. Cognizant will empower PetSmart with better decision making by integrating operational store, campaign and other data to provide a single view of the entire data landscape. See what other ways PetSmart will improve the customer experience with this partnership.
There is a rise in multimedia obsession with the likes of Giphy and Facebook Messenger playing a major role in today’s retail environment. See how multimedia is flooding the internet in today’s retail environment.
The world, especially the marketing world, has become a little obsessed with data, and for good reason. While much of the possibilities are still in the realm of imagination, big data can be used to tell the customer story much more effectively than simple research and intuition.
Conventional wisdom asks us to accept that big wins come from big investments and while the new retail landscape looks different, it operates by the same rules we’ve been playing by for the past fifty years.
Modern consumers have high expectations of the brands with which they do business. Given the impact of social media, user-generated content, mobility and an increasingly competitive online marketplace, it’s really not surprising. Here are three ways brands are struggling with personalization.
Accepting payments on the go with a mobile device is a great option for businesses that need to make sales away from their brick and mortar location. First, here are three must-have security features you will need to implement.