ecommerce dashboard feature

Ecommerce Dashboard Fatigue: Overcoming It with GenAI

| Oren Raboy

Ecommerce experts don’t need more data or better analytics; they need a way to rapidly translate data into actionable insights. They need to understand how their products perform relative to the market. This entails evaluating multiple competitors across various marketplaces and categories. They need to move beyond sales to achieve objective measures of success and overall company growth.

first mile container feature

Winning the First Mile to Navigate Economic Uncertainty

| Rodney Manzo

With all the focus on winning in the last mile, companies need to pay more attention to critical first mile success, addressing the various headwinds that beset it. Brands need to strike a balance in optimizing the first mile that address efficiency, affordability and overall performance. Here are two critical areas to address in order to help you mitigate risks and assure a seamless flow of goods.

cpg marketers illustration feature

The Best Marketers Experiment Every Day

| Nikita Bykadarov

How do marketers stand out, when so many dollars are chasing the same consumers? There’s still too much uncertainty about what channels work for which messages. To get the most out of each channel, experiment. Constantly test different messages, landing pages and designs to learn what works to inform your tactics.

ad fatigue sleepy chick feature

Ad Fatigue, and the Cure

| Justin Ohanessian

Are your ad campaigns receiving fewer clicks than they used to? Are you having trouble generating leads? Are you dissatisfied with your current lack of engagements? If so, your digital marketing may be suffering from ad fatigue. The good news: It’s fixable.

FedEx Microsoft logos

Microsoft, FedEx Expand Partnership

| Mike O'Brien

FedEx and Microsoft are expanding their partnership to offer “logistics as a service” to retailers and brands, including using the latter’s Dynamics 365 order management system to glean data insights from the 17 million packages passing through the FedEx network each day.

retailers and CPG companies store shot feature

CPG Marketers: Data That Drives Retail-Intelligent Ads

| Kate DuBois

While many CPG marketers now account for major consumer behavior shifts, the most successful seek to better understand and respond to trends in the context of their own product mix. Now a channel-agnostic approach to interpreting market signals most relevant to their own product mix is fueling smarter marketing decisions.

MCM CommerceChat podcast

Needed Now: Real-Time Data Sharing Across Ecommerce Logistics Partners

| Mike O'Brien

In this MCM CommerceChat podcast, we talk to Matthew Cowan, general partner of Next47, a Siemens-backed venture firm that has invested in startups including last mile platform Bringg and on-demand transportation mapping service provider rideOS, about the critical need for real-time data sharing across supply chain partners.

MCM CommerceChat podcast

Talking Data Science with Abercrombie & Fitch

| Mike O'Brien

In this MCM CommerceChat podcast, Anthony Burnside, manager of direct-to-customer order management and omnichannel fulfillment for Abercrombie & Fitch, talks to Multichannel Merchant about the role of data analytics and data science inside his group and organization

Analytics Help You Better Manage Ecommerce Fulfillment Demand Spikes

| Don White

Customer experience can suffer if an ecommerce fulfillment center is unable to quickly scale its operations, but not every company has the resources to respond swiftly. If you’d like to stay one step ahead of demand, consider these 3 analytics strategies to manage planned (and unplanned) peak seasons.