The ink was barely dry on the European Union’s new General Data Protection Regulation (GDPR) when a European privacy advocate sued Google, Facebook and Facebook-owned Instagram and Whatsapp, claiming they violated the regulation by using “forced consent” practices to obtain consumer data.
After testing the waters, Amazon has stopped bidding on product listing ads on Google Shopping, according to data from marketing agency Merkle, opening the door for home goods sellers in their absence. See what this decision means for sellers, and what might be behind it.
Data-driven, real-time marketing is a thing of beauty for retailers – but sometimes the technology can be too smart for its own good, as happened to Sears.