martech magnifying glass

Martech and Digital Experience Management: The New Frontier

| John Schneider

Today, consumers expect you to anticipate their needs and offer relevant suggestions before their initial contact. Powerful martech tools such as customer data platforms, AI-based personalization and digital asset management (DAM) help you make “next best action” decisions that future-proof your customer experience strategy.

Why Customer Data Maintenance Matters for Marketers

| Stuart Watt

Customer data maintenance can keep efforts on track by ensuring that marketers have the best, most relevant information to drive decision making. For marketers looking to deliver big results in 2021, here are three ways data maintenance can support their efforts.

ecommerce fulfillment, shipping data, distribution data, Warehouse/Distribution Center, ecommerce shipping, direct-to-customer fulfillment

5 Tips on Harnessing the Power of Big Data

| Erin Lynch

When it comes to big data, some online retailers believe the more data collected the better the return. However, studies have shown that it’s not the size of the data you collect that makes you successful, it’s what type