Consumers are turning to app-based shopping for meal delivery ordering. A study by Toluna found that while a younger demographic tend to use app-based shopping, 50% of shoppers age 55 and older are considering using apps for grocery shopping. This infographic by Toluna highlights the findings of how customers are using apps to get meals delivered to their homes.
Marc Lore, Walmart’s head of ecommerce for the U.S., talked about the company’s testing of in-home grocery delivery during a keynote presentation at Shop.org, the latest in a string of disruptive moves by the big-box giant as it battles head-to-head with Amazon. See what Lore had to say about the new offering and how he views its potential for expansion.