Advancements most brands have made during the pandemic brought the digital transformation era to a close. Now, we are swiftly entering the post-digital transformation age. Brands will need to do much more than simply provide interactions and interfaces if they are to lock in customer loyalty.
By 2025, the global augmented and virtual reality market is predicted to reach $814.7 billion, in no small part due to the rapid commercial adoption. For marketers and retailers, this booming, increasingly accessible technology with numerous applications can be especially attractive.
The multichannel, digital marketplace thrives on speed, convenience and ease of use. We’re always striving to remove friction and make processes faster and more efficient. One way to achieve this includes streamlining how we conduct payments.
Where do your customers spend their precious free time – and, more importantly, their money? The answer is increasingly on digital channels, especially websites and apps on mobile devices. Here is how to use this channel effectively for your retail business.
In the marketing world, the term omnichannel is pervasive and meant to describe efforts by companies to diversify and broaden the tools, channels and platforms they use to reach their audiences. After all, digitally-connected consumers today are using email, social media, websites and a wide variety of media formats to communicate with each other and stay in touch with the brands and businesses they care about.
Target reported a strong fourth quarter for ecommerce with digital sales up 31%, hitting $5 billion for the year, a five-fold increase since 2012. Overall comp sales were up 5.3% in Q4 on traffic growth of 4.5%, but revenue was flat at $23 billion.
Retailers with a physical presence have an advantage over pure-play ecommerce companies this holiday season, according to a survey by JLL Retail, with 57.3% of consumers planning to make the majority of their purchases there. See what five retailers consumers prefer as well as other predictions for their shopping habits this holiday season.
Consumer behavior has evolved to the point where most retailers know that if they wait until Black Friday to start customer outreach around holiday spending, they will have already missed the boat. For retailers, holiday preparedness means ensuring their omnichannel strategies are ready and waiting to meet customer expectations earlier. Here are some omnichannel strategies retailers can use.
Treat me like the unique person I am. Be there when I need you. Tell me what you stand for. Is this a wish list from an online dating profile… or what consumers expect of today’s retailers? Here is a short list of rules retailers can use to build their customer relationships.
Whether it’s halting all operations like Toys R Us or perpetually closing stores like Sears, many retailers are scrambling, more often than not, to pay back millions of dollars in debt and strategize to see another day. Here are the ABCs of a digital transformation that retailers should know about.