It can seem overwhelming when you think about the ever-evolving world of digital marketing. Where do you start? What are the first steps you should take when getting your feet wet? Here is what you need to know to be successful in digital marketing.
As retail executives generate large amounts of big data from analytics and BI applications, they must have a strategy designed to leverage all of that data. Here is how natural language generation improves personalization and drives sales.
The internet today is a primarily visual medium. Intuitively, most marketers know this. They agonize over which photo to use to highlight their products. Here is what you’ll need to know to offer a more visual experience for your customers.
Keds, a popular sneaker brand that has been around since 1916, has seen many changes over the years, but probably none have been as big a shift as its adoption of a digital approach. Here is how this iconic brand is changing with the tides of the digital age.
When it comes to developing campaigns today, marketers can leverage a wealth of traditional and emerging content sources for inspiration. Here are a few ways you can manage your digital assets for your business.
Your mobile app users should be your mobile users, there is no telling how people are taking advantage of your services and deserve a digital journey that is no less personalized, contextual and well-tested than in other channels. Here are some of the best practices of how to use mobile apps.
The more things change, the more they stay the same. This is certainly the case when it comes to digital marketing trends in 2016 and beyond. See what each of these trends are and how each of them are shaping the retail industry.
The worlds of advertising and technology – long friends in the name of innovation – are currently embroiled in an intense ideological debate over the subject of ad-blocking.
Staying up to date on digital marketing trends will provide savvy marketers significant competitive advantages. Here’s a guide to what to expect in 2016.
There are millions of people visiting social media sites every day, but many businesses are still struggling with how to capture these interactions and use them to drive more personalized marketing. See how Ballard Designs saw digital marketing success using social media.