Retail media has grown under a confluence of factors which make measurement very difficult. This is mainly because both the ad nd sale take place within walled gardens. But if poor performing campaigns can be identified quickly, and dollars reallocated, brands can generate significant incremental sales with the same working budget.
SMS marketing shows zero signs of slowing down. Once an up-and-coming channel, it’s now a must-have for ecommerce brands. Even with the growth, there’s still plenty of opportunity to capitalize on it, especially when combined with email marketing. Here are 5 takeaways from the 2023 holidays you can apply in the New Year.
Many marketers overlook connected television as a viable means of directly engaging existing and potential customers. They’re missing a significant opportunity to leverage CTV to run more targeted, accountable and action-oriented ads than ever before, as CTV continues to grow in popularity and advertising functionality.
It’s no secret that there’s a disconnect between the way brands communicate with prospects across channels – and the way prospects actually want brands to communicate with them. Here are three ways to have a seamless omnichannel experience.