Power Direct Mail with Online Data

| Bob Gaito

If you’re keeping up with ecommerce essentials, you’re using triggered email. Most retailers recognize the value of it but many don’t realize how valuable the associated data is when applied to direct mail and other channels. Here are some strategies will help you acquire new customers and market more effectively to the ones you already have.

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Is Your Omnichannel Strategy Still One-Dimensional?

| Andrew Fegley

It’s no secret that there’s a disconnect between the way brands communicate with prospects across channels – and the way prospects actually want brands to communicate with them. Here are three ways to have a seamless omnichannel experience.