Amazon Prime Day 2, this time dubbed Big Deal Days, is now set for Oct. 10-11, the company announced, with the fall version now appearing to be a locked-in flash sale event catering to bargain-seeking shoppers who seemingly can’t get enough during the July extravaganza. Target and Walmart, not wanting to be left out, have competing events that coincide or run ahead of Amazon.
Let the Prime Day show begin! Or rather, make that shows, as Target and Walmart are once again offering up competitive summer bargain events as each tries to shake off the economic doldrums, steal the other’s thunder and stir up consumer interest in a raft of online savings. Amazon could use a win considering all the heat it’s facing, although expectations aren’t set high.
The problem of coupon code leaks from influencers and creators to discount sites like Honey and RetailMeNot, leading to misattribution of affiliate commissions, is being addressed by a startup that uses one-time links much like those in password recovery to ensure proper credit. Social Snowball started with a platform that automates the management of influencer and creator partners on Shopify.
By dialing up loyalty strategies, subscription-based businesses can foster strong customer bonds as they ride out unpredictable fluctuations, creating an infrastructure where commerce and loyalty converge. Here are 5 takeaways marketers can employ to drive retention and scale while creating powerful brand experiences that drive stickiness.
Having the right price plan for your private label business on Amazon is critical. There is no one-size-fits-all approach since quality, production costs and what your customers want might all differ from those of your rivals. That said, here are a few data-driven methods to help you determine the ideal pricing.
Black Friday looked good compared to an average day this year or even a year ago, but less so when compared to 2019. Online, sales were healthier, but just a 2.3% gain from 2021, Adobe said. Lululemon Athletica, American Eagle Outfitters and Victoria’s Secret were winners, and Gap, Banana Republic and Hollister were challenged.
Fondue, an Israeli startup that just received $10.5 million in a seed round, is looking to “crush” the prevalent coupon code system and replace it with a cash back program it says is more profitable and higher converting for brands. Shoppers are given options to redeem offers as cash back, as a site credit or as a higher-value gift card.
Retailers are looking at a major balancing act heading into the holiday season this year, with consumer signals and economic indicators a mixed bag and absolute boatloads of excess inventory, much of it old, to contend with in order to make Q4 a success.
Last year’s Black Friday/Cyber Monday period shed light on how consumers respond to different subject lines, calls-to-action, message content and discounts during the holidays. Use this information to craft emails that increase engagement and sales. Here are some sure-fire email marketing tips to boost your holiday performance.
So, here we are again. Cyber Monday and Black Friday are fast approaching, and we’re just days away from the official kickoff for the seven-day period that encases these two mega events in the ecommerce calendar: Cyber Week. Thankfully, it is relatively simple to structure your promotions in a way that safeguards your margins.