In the weeks after the holidays, many retailers simply resign themselves to sluggish traffic and anemic sales totals. The good news is that it doesn’t have to be that way. Although you may not be able to replicate the fever pitch of the holiday shopping season, with the right strategy in customization, fulfillment, customer service, and discounts, you can stimulate retail activity and avoid the post-holiday blues.
With six less shopping days between Thanksgiving and Christmas this year, 87% of shoppers said in a recent PriceGrabber survey that they will conduct most of their holiday shopping in December. Why? According to the survey, because that is when consumers believe they will find the best deals and discounts.