Inflation may continue to impact overall ecommerce volume, but mobile shopping is here to stay, and mobile product discovery will be at the forefront. Yet nearly one-third of American adults will opt out of a mobile purchase due to an unsatisfactory shopping experience. Here are three ways to wow your customers at every step of the journey, and drive more ROI from the mobile experience.
If you take a step back and remove your retail or trading or marketing or technology hat for a moment, doesn’t it seem ludicrous we spend so much time trying to control what consumers see in ecommerce search? The idea of giving up control is not one that’s often considered, yet this could in fact be the key to better performance.
With omnichannel shoppers being more loyal and more eager to spend, mending fragmented experiences is crucial. It’s clearly time to ensure your store experience is on par with digital. But with so many possibilities from contactless checkout to improved app experiences, knowing where to start is a challenge. Here are some tips.
Social media has become more than just a channel today. Retailers are finding innovative ways to leverage their brands using social media platforms. With customers married to their mobile devices, it is imperative that retailers step up their social media game and engage in dialogue.