At-home try-on merchants such as Warby Parker mitigate many of the uncertainties and anxieties around purchasing online, but pose significant logistic and fulfillment challenges for retailers. Before offering try-before-you-buy, it’s important to understand the logistic and fulfillment implications associated with these types of policies. Here are three key tips you need to master in order to be a successful free, at-home try-on policy.
Fulfilling orders is no longer about putting SKUs in a box and shipping products off to the consumer. Merchants are finding that order fulfillment is now a multifaceted operation which includes moving product, creating brand engagement, offering high quality customer service, and creating a lifetime customer.Here are 15 tactics you can use right now on how to delight customers from the warehouse floor up to the box is opened by the consumer.