American Circular Textiles Group (ACT) is a coalition seeking to establish U.S. leadership and policy in textile waste and circularity, with a focus on the waste hierarchy. Founding members include Rent the Runway, The Real Real, thredUP and Fashionphile. ACT director and founder talks about the momentum behind circularity in apparel, and how ACT is working to influence legislators and industry leaders.
Search engine optimization (SEO) is the cornerstone of the modern business. If you are an ecommerce seller, you cannot grow your base of loyal customers if you’re stuck on page 6 in search results. Here are basic SEO principles that will help you increase website traffic going forward.
Starting a business is no light feat. It takes nerves, determination and resilience that only entrepreneurs who have gone through it will understand. Here are five stages small businesses need to know to gain success.
Elevate Brands, one of a growing group of aggregators acquiring successful Amazon businesses and layering on economies of scale, has raised $250 million in new funding, bringing its 2021 hoard to $317 million as the category continues to superheat.
How do retail marketers keep online momentum going as physical stores continue to reopen? They are leaning into digital to maintain customer engagement and drive growth by enhancing proven strategies like SMS and email. This omnichannel approach uses targeted messages, tailoring relevant content to timely consumer trends.
In an age where customers have access to anything in just a few short clicks, brands have become increasingly focused on the buyer journey and the path to purchase. Here are three of the most common process missteps brands take when engaging with customers along the leaving journey.
By 2023, 75% of organizations selling DTC will offer subscription services, with global subscription commerce accounting for 18% of the market. Here is a look at how the subscription services economy is changing the face of retail.
The retail industry has a counterfeit problem and it’s threatening brands across the world. According to the International Chamber of Commerce, the global economic cost of counterfeiting and piracy could reach $2.3 trillion by 2022. Here are measures retailers should take to prevent 3P sellers from offering counterfeit goods.
Destination Maternity announced it is closing more than a third of its stores and filing for Chapter 11 bankruptcy, adding to a long line of struggling retailers. Here is what is included in the filing.
As most marketers know—consumers buy a brand, not a product. In 2018, more than 61% of consumers purchased a product online, a number that’s expected to grow in 2019. Here are several steps to follow to build a successful brand for your ecommerce company.