Gap Inc. Appoints New CEO for Gap Brand

| MCM staff

Gap Inc. appointed Neil Fiske, as its new CEO and president of its Gap Brand effective July 20. He will serve on the company’s senior leadership team, reporting to Art Peck president and CEO of Gap Inc. See what other leadership positions Fiske has held in his career and how it will benefit the Gap brand.

Father’s Day Spending Expected to Reach $15.3 Billion

| MCM staff

Father’s Day spending is expected to reach $15.3 billion in sales this year. A new study by the National Retail Federation found that a total of 77% of shoppers will spend an average of $133 per person. Here is what the rest of the survey results revealed for Father’s Day spending.

3 Powerful Ways to Fuel Father’s Day Sales

| John Roswech

Father’s Day can give your sales numbers a big bump, as long as you plan for the best ways to reach shoppers in the final weeks before the big day. With a few strategic moves, you’ll master the course from first search to the final moment of purchase. Here are some effective tools that increase customers’ visibility throughout their journey, thereby maximizing your opportunities.

Target Reports 28% Q1 Growth in Ecommerce

| Daniela Forte

Target reported a healthy 28% gain in ecommerce sales in the first quarter, while same-store sales rose 3%, helped by a 3.7% growth in traffic. Strong categories included home goods, household essentials and food and beverage. Here is what Target has implemented that led to the success of the first quarter.

Williams-Sonoma Sees Strong Ecommerce Growth in Q1

| Daniela Forte

Williams-Sonoma continues to grow share of ecommerce in its overall sales, increasing from 52.2% in Q1 of 2017 to 53.7% this past quarter, while growing online revenue by 11.2%. Total net revenue was $1.2 billion, up 8.2% from last year. Here are some of the plans Williams-Sonoma has to further expand its digital channel.

PetSmart Names New CEO

| Daniela Forte

A year after acquiring Chewy.com for $3.4 billion to expand its ecommerce capabilities, PetSmart has added a new CEO to turn around performance at its 1,600 retail stores. See who PetSmart appointed and how it will benefit the brand.

4 Tips for a Successful Holiday Flash Sale

| Jeff Warren

Most retailers are acutely aware: November and December have nearly twice the revenue potential as any other month, and the momentum only continues to grow. Here is how retailers can make the most of holiday flash sales this year.

3 Steps to Increase Mobile Sales

| Stephen Murphy

If the 2017 holiday season taught us anything, it’s that mobile is the new normal for online shopping. On Black Friday alone, over 60% of retail website visits happened on mobile devices, driving more than 46% of all purchases. Here are three steps to increase your mobile sales this year.