Forever 21 Filing for Chapter 11 Bankruptcy

| Daniela Forte

After months of speculation, apparel retailer Forever 21 announced it is filing for Chapter 11 bankruptcy protection. The company had been exploring restructuring options to avoid liquidation as its business struggles continue.

The Sneaker Wars are Coming to the Subscription Economy

| Tien Tzuo

Nike recently launched its Nike Adventure Club, a sneaker subscription service for kids aged two through 10. The company says it’s using the service to test out the subscription market before expanding it to runners and other athletes who need to replace their shoes frequently.

Bump Boxes Leverages AI for Its Marketing Campaigns

| Daniela Forte

Bump Boxes, an ecommerce subscription box brand for pregnant women, has seen huge success with its AI-enhanced marketing campaigns, launching Facebook and Instagram campaigns in minutes, decreasing ad spend by 50% and increasing purchases by 25% in two weeks.

6 Things to Do Now to Get Your Ecommerce Site Holiday Ready

| Bob Buffone

The time to begin preparing for the holiday season that will account for the majority of annual conversions is now. Brands are expected to get their ducks in a row to ensure a smooth holiday shopping experience for customers. Here are six things brands can do to get their ecommerce site ready for the holiday season.

Ecommerce Link Building Ideas to Try Before the Holiday Season

| Anita Sambol

If you start thinking about your pre-holiday link building tactics now (as in today, not next week), you will have a fair chance of building up quite enough traffic through these backlinks to make a significant difference in your upcoming holiday revenues. Here are some tips on how to get started before the busy season.