What Ecommerce Retailers Need to Translate in a Global-Local World
To prepare for the modern customer journey, ecommerce retailers need to localize the website, customer communications and the mobile experience.
To prepare for the modern customer journey, ecommerce retailers need to localize the website, customer communications and the mobile experience.
Jayson Humphrey, strategic partnership manager for ChannelAdvisor, offers key insights on how to create a winning strategy for online marketplaces.
Merchants should avoid the temptation to view Latin America through a single consumer lens; each country has unique flavors, challenges and opportunities.
While online retail has seen rapid growth, an overwhelming majority of U.S. retail sales take place offline (92%) according to Forrester Research. A survey done by Ripen eCommerce took a look at why consumers would most likely make the purchase in-store vs. online.
With the holiday sales season quickly approaching, it’s the perfect time to examine whether your company is effectively reaching its total addressable market with native, high-quality multilingual content that reflects the way your customers live, act and speak. If you aren’t, now is the time for action. And, if you think it’s impossible to “go global” before the holiday season, think again.
With the drumbeat of bad news about online credit card breaches continuing, retailers can use tokenization to protect against consumer data theft.
It is hard to believe the summer is nearly over and Labor Day is just days away. Retailers know that this time of the year is a unique opportunity for sales, according to this infographic by Nextopia. Here is a look what consumers are buying this Labor Day.
As merchants look to implement omnichannel commerce to serve the heightened expectations of anytime/anywhere customers, virtual inventory is one way to meet this demand in a cost-effective manner.
When it comes to going global with your business, retailers will find that there are several “moving parts” to the entire process as it relates to delivering international orders. This is why retailers may want to consider working with a service partner to make the global transition an easy one.
Staples announced it would close approximately 140 of its North American stores in 2014, according to its Q2 earnings call.