After raising the profile of its line extensions during Prime Day 2015, Proactiv hopes to move some of its best-selling product during this year’s faux sales holiday. Now with over a year of operating history on the Amazon marketplace, the company has become more adept at managing the channel and avoiding conflict with its primarily direct marketing approach.
The acquisition of home goods seller Hayneedle by Jet.com was a matter of right place, right time, not the result of an active pursuit in that category. Find out more about what Hayneedle brings to the table from Jet.com’s perspective, and about Jet’s performance and growth seven months after its launch.
Startup and Amazon challenger Jet.com has massively expanded its inventory of home furnishings, acquiring ecommerce seller Hayneedle for an undisclosed sum. The move adds millions of new items like patio furniture and pet supplies to a Jet.com inventory that is heavily skewed toward everyday consumer goods.
Continuing on its juggernaut of instant fulfillment of all kinds of stuff from “the anything store,” Amazon today announced Prime Now, a service that will allow Prime members in New York to receive household items like paper towels and laundry soap in as little as an hour via a mobile app.
The app, which is available in iOs and Android versions, give Prime members in select New York neighborhoods free two-hour delivery; the one-hour version costs $7.99 per order. The company’s much-touted facility on West 34th St. in Manhattan will serve as the fulfillment hub.