It’s All About Riding the Prime Day Wave for Proactiv

| Mike O'Brien

After raising the profile of its line extensions during Prime Day 2015, Proactiv hopes to move some of its best-selling product during this year’s faux sales holiday. Now with over a year of operating history on the Amazon marketplace, the company has become more adept at managing the channel and avoiding conflict with its primarily direct marketing approach.

Hayneedle

Hayneedle Acquisition an Opportunistic One for Jet.com

| Mike O'Brien

The acquisition of home goods seller Hayneedle by Jet.com was a matter of right place, right time, not the result of an active pursuit in that category. Find out more about what Hayneedle brings to the table from Jet.com’s perspective, and about Jet’s performance and growth seven months after its launch.

Jet.com, Marc Lore, Amazon, Walmart.com, ecommerce, ecommerce marketplace, Diapers.com

Jet.com Acquires Home Goods Seller Hayneedle

| Mike O'Brien

Startup and Amazon challenger Jet.com has massively expanded its inventory of home furnishings, acquiring ecommerce seller Hayneedle for an undisclosed sum. The move adds millions of new items like patio furniture and pet supplies to a Jet.com inventory that is heavily skewed toward everyday consumer goods.

Jet.com, Marc Lore, Amazon, Walmart.com, ecommerce, ecommerce marketplace, Diapers.com

Jet.com Is an Ecommerce David Taking on Amazon’s Goliath

| Mike O'Brien

Jet.com, a disruptive startup based in Montclair, NJ, is going after Amazon by taking a new approach that allows sellers to undercut the ecommerce giant on price by using a system that finds and exploits cost efficiencies in the ecommerce fulfillment process.

Amazon, Amazon.com, Amazon Prime, Amazon Prime Now, Prime Now, same-day delivery, one-hour delivery, drones, Amazon drones, U.S. Senate, FAA, Federal Aviation Administration

Amazon Launches Prime Now, One-Hour Delivery in NYC

| Mike O'Brien

Continuing on its juggernaut of instant fulfillment of all kinds of stuff from “the anything store,” Amazon today announced Prime Now, a service that will allow Prime members in New York to receive household items like paper towels and laundry soap in as little as an hour via a mobile app.

The app, which is available in iOs and Android versions, give Prime members in select New York neighborhoods free two-hour delivery; the one-hour version costs $7.99 per order. The company’s much-touted facility on West 34th St. in Manhattan will serve as the fulfillment hub.