Meeting the increasingly high demands of ecommerce customers and helping shippers drive efficiency in their fulfillment operations were two of the main themes as UPS and Sealed Air jointly unveiled their packaging innovation center, located on the campus of UPS Supply Chain Solutions near its Worldport air hub in Louisville, KY.
Pooja Agarwal, Vice President of Operations for Birchbox, talks to Multichannel Merchant Senior Content Manager Mike O’Brien about the company’s approach to packaging and how it achieves consistent excellence in this key area of the customer experience. The company is again a finalist in the category for the Excellence in Customer Experience Awards, with winners announced March 29 at Operations Summit 2017 in Pittsburgh.
The packaging you use in ecommerce and direct-to-customer shipments acts as an ambassador of your brand. How it appears, how it protects the contents and even how the product is packed can reflect positively or negatively on your company. This special report from Multichannel Merchant examines how merchants are working to balance packaging costs and customer experience through innovation and use of new systems and processes.
Birchbox’ Pooja Agarwal talks with Multichannel Merchant about how the company excels at packaging and why it matters, driving loyalty and wowing customers. Birchbox is a finalist for MCM’s 2016 Excellence in Customer Experience awards, sponsored by Innotrac + eBay Enterprise’s SmartHub division. Come see the winners at Operations Summit 2016, April 12-14 at the Duke Energy Center in Cincinnati.
Ho, Ho, Ho! ‘Tis the season to be jolly as SmartHub Benchmarking compiles lists of naughty and nice retailers in preparation for the 2016 Excellence in Customer Experience Awards at Multichannel … Continue Reading →