Making it harder for customers to make returns or get in touch with you is a poor customer service strategy. So is slavish devotion to KPIs and this quarter’s results, while missing the bigger picture of the customer experience you’re creating. See what pitfalls this approach creates for your business, and how to avoid them.
Ecommerce returns are increasing, and merchants need to find new ways to deal with the constant influx. Learn how some top brands are getting ahead of the situation, including making the reverse logistics process more efficient, increasing the speed of customer credit and using friction-free returns as a way to increase customer lifetime value.
While the holiday returns can be a headache, ecommerce brands have an opportunity to use them to generate long-term loyalty and drive additional sales. Here are a few useful tips to help your ecommerce brand turn a traditionally stressful time of year into an opportunity to drive loyalty and first-quarter sales.
Meeting the demands of today’s always-on shopper has never been more challenging. So how can you gain a window into how you’re doing compared to others in the industry as you set your investment priorities? Multichannel Merchant’s exclusive benchmarking project with F. Curtis Barry & Co. will help you gauge your operational performance across key functional areas.