mobile commerce, retail geo-targeting, social media marketing, customer reviews

Retailers Continue Omnichannel Pivot as Stores Struggle

| Mike O'Brien

Major retailers including Macy’s, JC Penney and Nordstrom are placing larger bets on omnichannel as the future of retail, amid hundreds of store closings and even a chain shuttering in the wake of a tough holiday season for brick-and-mortar sales. See what moves the chains are making to counter Amazon’s incursions.

Kohl’s Looks to Boost Store Sales with Omnichannel Push

| Mike O'Brien

To remain competitive and boost flagging store sales in a tough retail environment, Kohl’s is continuing to invest in omnichannel operations, executives said in a Q2 analyst call. See what else executives had to say about digital initiatives and the impact of Macy’s announced store closures.

Target Corp.

Omnichannel Helps Target Hits Q4 Digital Sales Out of the Park

| Mike O'Brien

Target hit on a winning combination of free shipping and omnichannel operations to grow its digital sales a healthy 34% in Q4, while same-store sales grew just 1.9%. In addition, 30% of its digital sales were either from buy online, pickup in store or ship-from-store transactions. See how Target got it done in 2015, especially during the critical holiday season.

Vitamin Shoppe Sees 17% Increase in Ecommerce Sales

| Erin Lynch

Vitamin Shoppe has announced its preliminary results for the third quarter which ended on September 28. According to the results, total net sales this quarter increased by 14% and ecommerce sales increased by nearly 18% compared to 2012.