Rue La La to Acquire Gilt Groupe

| Daniela Forte

Rue La La is acquiring Gilt Groupe from Hudson’s Bay Company, which itself just purchased it in 2016 for $250 million, in a preservation merger of the two largest flash sale sites. Terms were not disclosed.

3 Tips to Get the Most Out of Onsite Marketing Efforts

| MCM Staff

Attracting shoppers to your ecommerce website can be challenging and while marketers want to attract customers to buy something, it is also about the overall shopping experience. Here are three tips to get the most out of your onsite marketing efforts.