B2B ecommerce, B2B marketing, B2C ecommerce, B2C marketing, ecommerce, ecommerce website, personalization, website personalization, product personalization

EDI or B2B Ecommerce: That is the Question

| Bill Onion

B2B companies in this day and age are repeatedly encouraged to invest in electronic commerce to drive down the cost of customer interaction. Traditionally, B2B organizations first look to electronic data interchange (EDI) as an approach for this. However, more recently, B2B ecommerce has become another options for companies. Considering the fact that both systems process orders digitally, what exactly is the difference between them?