Many marketers overlook connected television as a viable means of directly engaging existing and potential customers. They’re missing a significant opportunity to leverage CTV to run more targeted, accountable and action-oriented ads than ever before, as CTV continues to grow in popularity and advertising functionality.
Direct-to-consumer (DTC) gives brands the ability to collect and utilize first-party consumer behavioral data to make the shopping experience more personalized, to build loyalty and improve advertising returns. The bigger and more detailed your data store is, the better you can target your core consumer and create repeat purchases.
Holiday retail sales are expected to rise 4% to 4.5% over last year’s shopping season to a potential total of $1.5 trillion according to a Deloitte study. Here are some other predictions being made about the upcoming holiday season and what it could mean for retailers.
In 2016, more than 15% of Chinese residents will make online purchases from offshore sellers worth $85.76 billion, according to a new report from eMarketer. By 2020, more than a quarter of the population, representing half of all digital buyers, will be doing so, the company reported.
While presenting a number of risks and some significant barriers to entry, global ecommerce represents a massive opportunity and more retailers are jumping onboard as solutions for addressing cross-border business become more readily available. Here’s a look at what’s fueling cross-border ecommerce growth.
International e-commerce presents many challenges, and selling across borders requires careful consideration of cultural differences, government regulations and operational infrastructure. This article outlines the various marketplaces and fulfillment tools that are available to help retailers tackle this growing International opportunity.