Retailers are looking at loyalty differently these days. They’re re-examining their entire approach to loyalty programs as a whole, including the concept of rewarding customers based on frequency and value of purchases, and plastic loyalty cards are on the wane. This study by Newstore reveals how to drive personalization and engagement both online and in-store.
To keep your millennial shopper happy, you need to engage them at every touch point through out the customer journey. Like all shoppers, millennials want to not only shop your brand, they want to experience it. This video by CNBC tells us a little bit about what millennials are expecting today from the brands they shop and the future of retail.