One-to-One Takes On a Whole New Meaning
For years, technology has enabled customer communication to be more personalized. Finally, one-to-one nirvana may be just around the bend.
For years, technology has enabled customer communication to be more personalized. Finally, one-to-one nirvana may be just around the bend.
Free shipping and free returns policies play a major role in the shopping habits of Canadians, according to a Forrester report, even if it means making purchases in the United States in search of the best deal.
If you’re considering a replatform, it’s likely because your ecommerce site is highly complex and dynamic, with rich content, targeted merchandising, interactive customer support and advanced search capabilities. The good news is that it doesn’t have to be tricky. Here’s a checklist of six things to help ensure a smoother process.
At Forrester’s inaugural Forum For eBusiness & Channel Strategy Professionals, speakers are debating the role that digital disruption will play in eBusiness. Here are a sampling of tweets from Day 1 of the Forum, which began Oct. 25 in Chicago.
The notion of multichannel retail no longer exists, according to Brian Walker, vice president and principal analyst for Forrester Research. The era of agile commerce is here. Learn what this is all about.