In a quick counter-salvo, Amazon recently lowered the free shipping threshold for non-Prime members from $49 to $35, a response to Walmart’s move earlier this month.
The speed with which Amazon changed its policy is an indication of just how seriously it is taking ecommerce competition from the world’s largest retailer.
Reinforcing the view that it’s better to know what your audience wants than to jump on the same-day, next-day delivery bandwagon, an executive with QVC told attendees of Home Delivery World said offering customer choice – especially free shipping – and knowing their preferences is the most important thing.
The thought process behind a retail freight management strategy has a direct impact on a brand’s customer experience. While customers may not see this firsthand, the intricacies involved in designing a box and its shipping procedures are many. For brands looking to improve their freight management practices and excite customers, here are two crucial questions to start with, and what you need to consider.