Gap and Old Navy Are Headed for Splitsville

| Daniela Forte

Gap Inc. announced it will split off the more successful Old Navy as a new publicly traded entity which will be financially independent of the other brands in the stable not doing as well: Gap, Athleta, Banana Republic, Intermix and Hill City.

Gap Teams Up with Birchbox

| Daniela Forte

Gap is teaming up with Birchbox, the online beauty subscription delivery service by incorporating Birchbox counters in several Gap stores in major cities throughout the U.S. See what this will mean for both brands.

Gap and Virgin Hotels Bring Room Service to the Next Level

| MCM Staff

Gap is bringing same-day delivery to the next level for Virgin Hotels’ guests in Chicago. By leveraging Gap’s reserve in store technology, hotel guests can shop on gap.com to reserve the styles they want and within a few hours try and purchase the items they reserved.

Gap Inc. to Shutter Piperlime Brand

| MCM Staff

Gap Inc., announced plans to close its brand Piperlime by the end of first quarter of 2015, including its single store in New York. See what this means for Gap Inc.