Gray November

2019 Holiday Season Takeaways and Ecommerce Marketing Action Items

| Greg Zakowicz

The 2019 holiday season has concluded, and once again ecommerce experienced record-breaking sales. But what made the 2019 holiday season so successful, and which trends have become the new normal? Analyzing the results does no good unless you implement the lessons learned to further your marketing program.

3 Holiday Trends: Prepare for the Marathon, Not a Sprint

| Greg Zakowicz

The holiday shopping season is the ecommerce version of the Boston Marathon’s Heartbreak Hill. It’s a season that will challenge retailers, stress them, push them to their limits and, many times, either make or break them. Here are three trends that will get you ready for the holiday shopping season.