Direct-to-consumer (DTC) gives brands the ability to collect and utilize first-party consumer behavioral data to make the shopping experience more personalized, to build loyalty and improve advertising returns. The bigger and more detailed your data store is, the better you can target your core consumer and create repeat purchases.
Amazon plans to open a chain of grocery stores in the U.S. beginning with locations in Los Angeles, Chicago and Philadelphia. See whether Amazon competes with its own Whole Foods chains in the grocery arena.
While Amazon dominates ecommerce overall, accounting for roughly half of all online consumer sales according to some estimates, it is not out in front in the grocery wars as competitors like Walmart and Target with more physical assets are winning in curbside pickup.
After various acquisition offers didn’t work out, club-based grocery and CPG ecommerce startup Boxed has secured a $110 million funding round, validating the company’s technology and market position as the e-grocery space continues to heat up.
Though the majority of grocery purchases today happen within the four walls of a brick-and-mortar store, online grocery shopping is a trend that’s expected to grow. Here are six recommendations to meet a grocer shopper’s expectations.
Godiva is expanding its reach beyond selling on its own website and Amazon to grocery chains including Walmart, Target, Kroger, Publix, Walgreens, Costco, BJ’s and Albertsons. Here is how it is making its brand more available to the masses.
When was the last time you tweeted a picture of fresh strawberries or a pastry you ordered at a cafe? Whether you are an avid social media user or not, “eat & tweet” is becoming a pop phenomenon. So how can retailers capitalize on these digital trends?