IBM says ecommerce sales for Thanksgiving were up 26% over the same day in 2014, with consumers spending $123.45 per order. So how did online customers shop, and did all retailers survive the onslaught of traffic? Find out here.
By now, most retailers have finalized their e-commerce site code for the holiday shopping season and have completed testing to ensure fast, reliable end-user experiences that drive conversions. But, there are ways (and still time, though fleeting) for retailers to proactively protect themselves as much as possible, through the following three techniques.
Millennials are driving a new era of demand for digital performance excellence. Eighty-one percent of millennial-age smartphone and/or tablet owners across all countries say they will abandon transactions and shop elsewhere if a mobile site or app is is buggy, slow or prone to crashes.
What started as Cyber Monday – when shoppers returned to their desktops at work on Monday with items still on their holiday lists – quickly became Cyber Week, a week-long marathon of savings (and spending). Digital interactions – estimated to impact 64% of all in-store retail sales by the end of 2015 – certainly played a role in this shift.
The 2015 holiday season is picking up steam! And you’ll soon be able to gauge whether your holiday marketing plan is on target. If things don’t go quite as you had expected, are you prepared to change course and salvage the season?
If your email inbox is anything like mine, it’s about to get buried by an avalanche of emails from retailers all offering their best deals of the holiday season. Here are three ways you can go beyond mobile optimization to sell more stuff with email marketing over the holidays.
Bloomingdales apologized after it approved a rather inappropriate ad in it new holiday catalog. See how people reacted to Bloomingdale’s error.
A busy holiday season is a good thing for any ecommerce business. Orders flow in and revenues rise, but the holidays also pose a serious shipping challenge. Adhering to the major carriers’ holiday 2015 shipping deadlines will help you put a smile on your customers’ faces.
Import cargo volume at the nation’s major retail container ports is expected to increase 8.3% this month over the same time last year as consumers begin their holiday shopping. That’s a dramatic difference from this time last year, the National Retail Federation says.
Free shipping is the top priority for shoppers when it comes to retail policies, with 72% of responding consumers planning to take full advantage, according to Deloitte’s 30th annual holiday survey of consumer spending intentions and trends.