The time to begin preparing for the holiday season that will account for the majority of annual conversions is now. Brands are expected to get their ducks in a row to ensure a smooth holiday shopping experience for customers. Here are six things brands can do to get their ecommerce site ready for the holiday season.
Consumer behavior has evolved to the point where most retailers know that if they wait until Black Friday to start customer outreach around holiday spending, they will have already missed the boat. For retailers, holiday preparedness means ensuring their omnichannel strategies are ready and waiting to meet customer expectations earlier. Here are some omnichannel strategies retailers can use.
For retailers across the country, the holiday peak season that runs from November through early January serves as their Super Bowl, World Series, Final Four and Stanley Cup all rolled into one. Here are several moving parts that need to be lined up to succeed this holiday season.
UPS is projecting its holiday returns volume as millions of packages make their way back to retailers and manufacturers. See how the major carriers handled the shipping crush, and what FedEx in particular did to keep its seasonal shipping spike low.
Citing lowered pay, bad working conditions and staffing shortages, Amazon Prime Air pilots are warning Amazon customers to think twice before placing a holiday order. Find out what steps the pilot union and the company are taking to resolve matters.
This season, holiday sales are ending on a high note as consumers make a final push to stuff those stockings both online and offline. Sales across all devices are up. Discover what big retailers are doing for a final push, what items consumers are picking up this season, and where they prefer to shop.
A sign of the omnichannel times is that consumers are faced with so many choices and exposed to so many messages during the holidays, they have learned to ignore all but the most relevant ones. See what the optimal ways are to lure consumers this holiday season.
The holiday season is not too far away and shoppers are gearing up to purchase gifts. But where are they shopping? Here are six mobile search and merchandising tips for the holidays.
Many retailers regard the summer months as a slow time of year for promotions, but this does not have to be the case. Mother’s Day, Father’s Day, and the Back To School season all provide opportunities to attract customers with special offers that appeal to convenience factors and/or price sensitivities.
The holiday shopping season saw strong online and mobile sales with online sales up 13.9% year-over-year. See what other key metrics made an impact on the 2014 holiday season.