Having an accurate view of your customers – likes and dislikes, behavior, demographics, etc. – is critical to success in retail. Customers want personalization and relevance, but how does this happen as 3P cookies go away? Learn about the importance of people-based marketing as part of a holistic identity strategy in this new reality.
As COVID-19 continues to impact the market, we’ve seen a massive shift toward ecommerce. The rise in contactless payment as a result of the coronavirus has been a key trend. Consumers are adopting options like mobile ordering and in-store pickup at an astonishing rate. Learn about best practices to address fraud risks.
Without a proactive prevention plan, an ecommerce store is bound to lose customer data and revenue as transactions soar during COVID-19. Here are 5 of the most common cyber threats to look out for, plus some quick tips to prevent them, as well as suggestions for improving your overall site security.
Cross-border merchants need more information on which fraud mitigation solutions are best for cross-border transactions, according to LexisNexis Risk Solutions’ 2016 True Cost of Fraud Study. But ultimately, what LexisNexis wants merchants to go back to over and over is address verification. Here’s why.