Ecommerce and in-store shopping converge when retailers offer buy online, pickup in-store or BOPIS. But surprisingly, they promote this convenient, increasingly popular checkout option less often than you think, especially in the U.S. To make your program a success and drive sales, here are some BOPIS promo tips.
DSW is expanding its omnichannel capabilities and looking to build on its 2014 cross-channel results, a year after merging store and .com operations.
In yet another reflection of growing omnichannel demand, Ace Hardware announced the national expansion of its in-store pickup program, launched as a pilot in 2014.
A change in mobile focus from conversions to engagement and influence, a better mobile app and loyalty data analysis has boosted store sales for GameStop.
Mobile app-driven startup service Curbside has expanded beyond Bay area Target locations and a San Jose mall to include three Best Buy stores in the area.
Multichannel Merchant senior editor Mike O’Brien talks with Shopatron founder and CEO Ed Stevens about holiday ecommerce trends in the 2014 shopping season.
If you consider the entire month of November the holiday season, then (as a customer) I’ve had three instances of omnichannel fails this holiday season. And all three fails were … Continue Reading →
Macy’s Chief Financial Officer Karen Hoguet told analysts the company’s retail network gives it an advantage in the ever-more-crowded same-day delivery sweepstakes, as well as in omnichannel fulfillment.
Online retailers are giving consumers delivery options they don’t want, while not offering the ones they do, according to a new survey.
Once viewed as an extra customer incentive, “free” shipping has quickly becoming the norm for retailers when selling online. With online retail giants like Amazon upping the ante, it seems like there is no other option for retailers but to keep up and take the hit to the bottom line.
But omnichannel retailers are starting to realize they don’t always have resort to margin-eroding “free” shipping to compete.