As we wrap up another year, merchants are now looking into what they can expect for 2014 in the ecommerce world. This article will look back at what was hot in 2013, and what merchants should focus on moving into 2014, including creating targeted, personalized and seamless shopping experience for consumers.
What will retail look like in 2014? Contributing writer Jonathan Levitt sees two major emerging trends occurring in the New Year: the rise of the ubiquitous shopper and wide-scale retail automation.
With the help of Bluetooth technology, shoppers can now tailor their shopping experience inside one of 254 Apple stores throughout the United States, through the new iBeacon mobile app.
In anticipation of the upcoming holiday shopping season, Kohl’s announced that it will hire 50,000 seasonal employees nationally in various in-store, distribution center, and customer service positions.
When Classic Alaska Trading Company decided to revamp and upgrade its online and shipping operations the challenge seemed almost as daunting as climbing to the top of the highest peak in Mount McKinley. But after a seamless integration of a new logistics management solution, it found that it was saving money, time, and driving online sales.
Even though a decade has past since most retailers became multichannel, the majority still don’t have a good way to track customers across channels. One of the biggest problems is the offline “data hole.” Where online transactions require customers to identify themselves, the same is not true offline.
Macy’s Inc. and LIDS Sports Group, a subsidiary of Genesco Inc., announced each have signed an agreement to open a licensed team merchandise department in Macy’s stores and online, according to a press release.
While most merchants would prefer to not think about their returns policy, it’s imperative for every ecommerce company to have one. Not only is it good business, but it will also help customers trust your brand and the products that you sell. Here are eight tips designed to get you to master the art of the refund policy.
The technology to connect your site to your stores has rapidly evolved and is now accessible to most marketers. Adding a store locator, in-store pick-up and perhaps the capability of … Continue Reading →
Integrating in-store, online and mobile shopping channels is the best thing retailers can do in order to improve the shopping experience according to half of the respondents of the recent Seamless Retail Study by Exolevel. The study found that 89% of consumers said it was important for retailers to let them shop for products in the way that is convenient for them, no matter which sales channel they choose.