Shipping Promotions Major 2013 Holiday Focus

| Erin Lynch

A new study by Innotrac has found that the most popular types of promotions offered by merchants over the 2013 holiday season were shipping offers. In fact, 34% of all promotions offered in holiday 2013 were shipping related and the single most offered promotion during the holidays was free shipping.

domestic shipping, ecommerce, ecommerce returns, Endicia, FedEx, Free returns, IRCE, IRCE 2014, postage, returns, returns process, shipping, Shipping/Delivery, UPS, USPS

Boosting Engagement through Returns

| Erin Lynch

It might not sit high on the hierarchy of important things to tackle when it comes to all things ecommerce, but with 63% of consumers viewing the returns policy before making a purchase, merchant’s better start polishing up their returns plan.